Web designing company for small business
How do you get a powerful web 2.0 enabled business website? How do you get a look that you will love the latest, leading technology behind it? But most importantly, where do you start?
In this article we are going to answer this.
Having a well-designed website for your business should be a top priority. But more importantly, you must be loaded with fresh content and fully optimised to drive traffic with ease. Why? Because a website must serve at least one purpose:
Provide information about your business.
Market your products and services online.
Create leads to generate business.
Become a source of information for your specific area of expertise.
Here's how you should approach creating a Web 2.0 small business website:
Plan your website
Select keyword
Write your content
Leverage Social Media
Create your website
Plan Your Website The first thing you cannot do is have a website because everyone has one. It should have a purpose and you have to find out what that purpose is. What is the purpose of your site?
(1) sell a product,
(2) market a service,
(3) capture a sales inquiry,
(4) Someone has subscribed to your blog's RSS feed, or
(5) Get followers on your Twitter feed and Facebook page. Chances are you say yes to most of these.
Once you know your purpose, you can go about making your website what you want. Without this first and foremost component, you can't get your website visitor to do what you want them to and they'll just be left thinking "OK, but I don't understand how you can help me" because They leave your website.So now that you understand this and have a purpose, the next step is to determine which keywords are important to your website.
Choose Keywords Before spending countless hours writing content for your website, it is important to find out what people are looking for on the Internet that is related to your business. For example, assume that Webpace India is a web design company that provides web design and mobile app development services. The types of visitors we want on our website are people who are on Google typing "website design", "website design company" or "mobile app development company". Why are keywords important? Because they enable your content to be ranked by Google and will drive organic traffic to your website by increasing your exposure on search engines. Your business should have a search engine optimisation (SEO) strategy. Organic search results are the results you find in Google that are just below the search bar below paid ads. You want great placements without paying Google. To rank well in organic search results should be your main SEO strategy. Remember, ad placement is temporary SEO is forever. So before you start creating your content, make sure to choose your keywords carefully. Use free tools such as those provided by Google to help you determine which keywords are right for your business.
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Write your content Your website can look amazing. But it does not matter what they want if the content does not provide the website visitor. If you fail to provide meaningful content, your website visitor will leave just that time, effort, and money you spent looking for someone else. When a visitor comes to your website you have just a few precious seconds to get their attention and deliver your message, such as where they stand in front of you. You know your business well and how you want your customers and potential customers to see it. Get down on a personal level and leave that technical or complex message. Keep it simple and straight to the point. Use the few seconds you have to capture a visitor to your website. Remember, good content is what drives search engines. As we discussed in the previous section, you need to include the right keywords in your content. The last thing you want is to be directed to your site only to leave and never return.
Leverage Social Media When you create a web page or blog post, share it. Post it on your Facebook page or Twitter feed. Social media is an easy, free way that your business can be heard by a large number of people. Set up a blog and let your website visitors read and comment on it. You need to engage your audience. Some of your website visitors will pay attention to the social network you use and follow you or be your friend. Don't be afraid, it's a good thing because you care about them.
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