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Seven Ways to Build Your Brand Using Web Design
1. Choosing the Right Theme
Your customers want to be able to connect your brand with some type of personality. If your brand is focused on the youth you want to be able to inject some color personality personality on your website. The topic of your website will decide the brand's other decisions on your website. I have no meaning with the wordpress theme you have chosen, I mean how you want to see the website and the web which you want to leave the website means.
2. Choosing the right color
Your website design theme should focus on the right type of colors. If possible, each color should try a unique brand identity. Another noteworthy thing here is that the colors are very representative of emotions, so choose the colors based on those emotions that you want to develop in your customer.
3. Be consistent
Does not like any discrepancies in your product specifications or brands. Every aspect of your web design should be designed continuously. Use the same colors on every page of your website. Use the same fonts for the content. Your fonts may vary for headlines and body body but you should still be consistent with this.
4. Look your tone
Your brand proposal will decide which type of tone you should set for your content. If you are appealing to businesses, you need to be a bit more formal, but still favorable. Try to be friendly and fun but informative for a young audience. Whatever your tone may be, you still need to be real to your customers.
5. Show-off your logo
Your brand logo is one aspect of your business that you can proudly display whenever possible (ideally put it on each page). Now the placement of the logo is important. It is an industry that has inadvertently become a trend that usually brings the best results. The best place to place your logo is actually in the top left corner of the screen because our eyes are naturally trained to look for the company logo placement there. Companies have tried for some unusual placement and it works occasionally but when you are starting with brand building exercises, we recommend that you stay with the top left corner of your website.
6. Evidence Value Proposal
Many companies fail to understand that their value proposition is an invaluable part of their company's brand. Some are really important factors that create a price proposition for your business, but this is a complete story. Ensure that the price proposition is clear, concise, and something that is really going to provide value to the customer. High on your website where customers can see it immediately upon entering it. Make it stand out from the rest of the content. Many websites use sliders to display their price offers and you can do the same. However, I always say that it is better to be different.
7. Be Unique
Speak about 'differently better' to make sure that your web design is different from competition. If you need inspiration then you can always see some of your competitive websites. If you do not find anything attractive then really good news. Now you can see different elements from different websites and make it your own (as long as it follows a holistic theme)
Conclusion
Although this may seem simple, but it really takes a professional eye to make an understanding of all the pieces to help see the details and fit them together. If you need help building your brand, please contact us immediately and we can start your web design and brand construction strategy.
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